Gondola 25
Gondola 25
Gondola 25 is a ski essential brand designed for mountain lifestyle enthusiasts. Gondola 25 sells outdoor essential layers engineered for those who are outside on the mountain all day. What sets Gondola 25 apart is the unique packaging that each item comes in. The packaging looks like a ski gondola, which sets itself apart from competitors. Each Gondola represents a different location, making the packages a collectible item from each location they have skied in.
Project: Packaging Design
Tools: Illustrator, InDesign
Role: Creative Director
Collectable and Unforgettable
Package Plate Files
Beyond The Package
Gondola 25 is designed for ski enthusiasts, with each apparel item packaged in a signature gondola-shaped container. The packaging is meant to become a collectible, with different versions representing various mountains and ski resort locations. As part of an interactive branding element, Gondola 25 would partner with ski resorts to brand the actual gondola lifts to resemble the iconic package, bringing the
brand to life on the mountain. Over time, customers could build a collection of these miniature gondolas, even using them as ornaments during the holidays. This way, the customer isn’t just purchasing the apparel inside—they’re also taking home a keepsake and a lasting memory from their ski trip.
